How creators are grouped into niches
Buzzlytics places tracked Instagram accounts into about 30 content niches using the hashtags on their Reels and the words in their bio. Accounts without a clear signal stay out of every niche rather than landing in the wrong one. Pick a niche to see its biggest creators with followers, engagement and average views.
Filter by size
The biggest name is rarely the best fit. Use the size filter to find mid-size creators, where engagement is often higher and rates are a fraction of the top tier. Every result links to a full profile with views over time.
From a list to a campaign
Shortlist the creators that fit, add them to a Buzzlytics dashboard, and every account gets counted on a schedule. You can compare them, share a live roster with a client and track views once the campaign goes out.