The top 8.
Refreshed daily from public profiles.
| # | Creator | Followers | Views per post | Engagement | Posts |
|---|---|---|---|---|---|
| 1 | D Dunelm ✓@dunelmuk |
1.1M | - | 5.3% | 3,992 |
| 2 | B B&Q ✓@bandq_uk |
356K | - | 1.6% | 3,143 |
| 3 | H Howdens ✓@howdensjoinery |
352K | - | 1.9% | 3,839 |
| 4 | W Wickes ✓@wickes |
101K | - | 1.6% | 1,601 |
| 5 | Z Zoopla ✓@zoopla |
82.2K | - | 10.3% | 1,923 |
| 6 | O Our Past | Jacob Ure@ourpast.au |
28K | - | 3.3% | 626 |
| 7 | P Purplebricks ✓@purplebricksuk |
19.7K | - | 5.0% | 1,455 |
| 8 | M madeonmint@madeonmint |
1.8K | - | 10.7% | 630 |
Rankings reflect accounts tracked by Buzzlytics, not every account on Instagram Reels. Stats are from each account's latest tracked snapshot.
Questions.
Who is the biggest home & decor creator on Instagram Reels?
@dunelmuk (Dunelm) tops Buzzlytics' home & decor leaderboard with 1,115,418 followers as of November 2026.
How is this Instagram Reels leaderboard ranked?
Accounts tracked by Buzzlytics are classified into niches from their content (hashtags and bio) and ranked by follower count. Views per post is the median of each creator's posts from the last 30 days. The board refreshes as accounts are re-scraped.
How do I get my account on this leaderboard?
Search your @username on Buzzlytics to start tracking it. Once your account is classified into the home & decor niche and has enough tracked data, it becomes eligible for ranking.
More Instagram Reels leaderboards
Buzzlytics tracks publicly available Instagram Reels profile data. Accounts get a niche from the hashtags on their posts and their bio, then are ranked by follower count. Not affiliated with Instagram Reels. Profile owners can request removal via support@buzzlytics.io.
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