Top 40 Fashion Instagram Reels Accounts (November 2026)

Views per post

Followers aren't views.

The biggest accounts aren't always the ones getting the most views per post.

Median views per post, last 30 days

UGG®

815K

633K

OH POLLY

375K

Adanola

343K

Specsavers

237K

NEXT

143K

Never Fully Dressed

126K

PrettyLittleThing

122K

The top 20.

Refreshed daily from public profiles.

#	Creator	Followers	Views per post	Engagement	Posts
1	P PrettyLittleThing ✓@prettylittlething	16.7M	122K	10.3%	1,030
2	B boohoo ✓@boohoo	11.4M	57.1K	5.9%	1,457
3	O OH POLLY ✓@ohpolly	6.8M	375K	4.8%	3,427
4	A Alix Earle ✓@alixearle	5.7M	-	2.9%	719
5	T The North Face ✓@thenorthface	5.6M	-	2.5%	990
6	O On ✓@on	4.1M	633K	6.1%	3,196
7	N NEXT ✓@nextofficial	4M	143K	22.6%	10,378
8	N New Look ✓@newlook	3.2M	48.3K	26.3%	12,923
9	J JD Sports ✓@jdsports	2.8M	51.2K	21.4%	28,779
10	R River Island ✓@riverisland	2.6M	82.3K	21.8%	13,800
11	U UGG® ✓@ugg	2.5M	815K	25.9%	5,661
12	N Never Fully Dressed ✓@neverfullydressed	2.2M	126K	4.0%	8,567
13	S Salomon ✓@salomon	1.6M	-	3.1%	1,070
14	H HOKA ✓@hoka	1.5M	37.2K	3.5%	162
15	R Rei ✓@reigermar	1.5M	-	4.5%	576
16	K Kurt Geiger ✓@kurtgeiger	1.4M	73.5K	20.1%	1,458
17	E ELLE UK ✓@elleuk	1.3M	48.1K	27.5%	10,008
18	I IKEA UK ✓@ikeauk	1.3M	39K	8.8%	3,391
19	B Barbour ✓@barbour	1.3M	79.2K	7.5%	2,197
20	K Karen Millen ✓@karen_millen	1.2M	22.4K	3.3%	862
21	J John Lewis & Partners ✓@johnlewis	1.2M	46.5K	2.8%	6,396
22	A Adanola ✓@adanola	1.1M	343K	12.8%	3,578
23	T The Sole Supplier ✓@thesolesupplier	1M	-	31.2%	10,009
24	D Depop ✓@depop	928K	14.8K	0.7%	941
25	M Monica Vinader Official ✓@monicavinader	909K	22K	2.5%	1,222
26	D DAMSON MADDER. ✓@damsonmadder	766K	-	4.9%	2,149
27	S Sweaty Betty ✓@sweatybetty	754K	35.4K	2.7%	3,830
28	O Oliver Bonas ✓@oliverbonas	687K	30.9K	11.4%	5,776
29	G Gorka Lasa@gorka_lasa	683K	-	5.3%	142
30	A Astrid & Miyu ✓@astridandmiyu	647K	21.2K	4.1%	6,683
31	O OFFICE ✓@officeshoes	489K	27.6K	19.0%	10,008
32	S SMITH Optics ✓@smithoptics	343K	-	2.2%	1,152
33	S schuh ✓@schuh	257K	14.9K	23.8%	10,423
34	T The Perfume Shop ✓@theperfumeshop	252K	7.6K	3.5%	6,193
35	L Lyle & Scott ✓@lyle_and_scott	242K	14.3K	1.5%	416
36	E England Netball ✓@englandnetball	156K	38.3K	11.0%	3,434
37	E Eurostar ✓@eurostar	150K	6.3K	0.1%	329
38	C @crewclothing ✓@crewclothing	97.9K	6.1K	3.8%	4,623
39	S Specsavers ✓@specsavers	96.9K	237K	1.9%	1,588
40	D doo ˚.🦴 ᵎᵎ@solomon.doo	5.9K	-	5.4%	128

See all 40 fashion creators →

Rankings reflect accounts tracked by Buzzlytics, not every account on Instagram Reels. Stats are from each account's latest tracked snapshot.

Questions.

Who is the biggest fashion creator on Instagram Reels?

@prettylittlething (PrettyLittleThing) tops Buzzlytics' fashion leaderboard with 16,741,843 followers as of November 2026.

How is this Instagram Reels leaderboard ranked?

Accounts tracked by Buzzlytics are classified into niches from their content (hashtags and bio) and ranked by follower count. Views per post is the median of each creator's posts from the last 30 days. The board refreshes as accounts are re-scraped.

How do I get my account on this leaderboard?

Search your @username on Buzzlytics to start tracking it. Once your account is classified into the fashion niche and has enough tracked data, it becomes eligible for ranking.

More Instagram Reels leaderboards

Buzzlytics tracks publicly available Instagram Reels profile data. Accounts get a niche from the hashtags on their posts and their bio, then are ranked by follower count. Not affiliated with Instagram Reels. Profile owners can request removal via support@buzzlytics.io.

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Updated Nov 4, 2026 from 383 posts by the top 32 fashion creators