How the check works
Bought followers don't watch, like or comment, and they tend to arrive overnight. So an account padded with them leaves marks in its public numbers. The check scores audience quality from 0 to 100 using up to eight signals:
- Engagement for their size (20%). Likes, comments and shares per view, compared with accounts of a similar size.
- Follower growth pattern (20%). Overnight jumps with no viral Reel that week, and sharp drops, from our daily followers counts.
- Views per follower (15%). How many views a typical Reel gets for each follower.
- Likes per view (10%). Too few or suspiciously many both stand out.
- Comments per like (10%). Bought likes rarely bring comments. Far too many can mean comment groups.
- View consistency (10%). Real audiences make views rise and fall. Perfectly flat views, or one hit carrying everything, score lower.
- Shares and saves (10%). Where the platform shows them.
- Following vs followers (5%). A small account that follows most of its followers back looks like follow-for-follow growth.
Each signal is scored 0 to 100 and averaged by weight. Signals we can't measure for an account are left out rather than guessed, and a confidence level shows how much data the score rests on. 80 and up is Excellent, 65 to 79 Good, 50 to 64 Average, 35 to 49 Questionable, and under 35 shows signals of inflated engagement.
For accounts we have not counted in full yet, the page shows a quick risk screen from views per follower, engagement, comments per like and the follow ratio instead.
A screen, not a verdict
This is an estimate from public numbers. Honest accounts can trip a signal: a creator back from a long break, or one who switched topics, will show low views per follower for a while. A true follower-by-follower audit needs a sample of the follower list, which this free check does not pull.
Why it matters on Instagram
Sponsorship prices still lean on follower counts. If a share of those followers are inactive or bought, you pay for people who will never see the Reel. Checking the audience first takes seconds and protects the budget.