How average views are calculated
We add up the views on every Reel we have counted for the account and divide by the number of Reels. Where we have it, we also show the median: the views on a typical Reel, where half did better and half did worse.
Average views per Reel = total views ÷ Reels counted
Average or median?
One viral Reel can hold an average up for years. When the average sits far above the median, the account lives on rare hits. For pricing a sponsored Reel, the median is the safer number, because it is what the next Reel will most likely get.
What is a good average on Instagram Reels?
Compare it with followers. As a rule of thumb, a typical Reel reaching 10% to 30% of the follower count is healthy. Under 5% often points to an inactive or bought audience. Over 50% means the feed is pushing the account well past its own followers.
Check your own Reels
Paste the view counts of your recent Reels into the manual calculator for the average, the median and the spread between them. Track the account in Buzzlytics to see how the average moves week by week.