How the comparison works
Enter two public Instagram accounts to see them side by side: followers, average views per Reel, likes, engagement rate, posting cadence and an estimated sponsored post price. The better number in each row is highlighted.
Which row matters most
It depends on the job. For awareness campaigns, average views per Reel beats followers, because it is what a sponsored Reel will actually reach. For community or conversion goals, engagement rate tells you whether viewers care. Posting cadence tells you whether the creator can deliver on schedule.
Compare more than two
Each pair also has a full comparison page you can share with a client. To compare a whole shortlist, add the accounts to a Buzzlytics dashboard: every account is counted on a schedule and ranked on one screen.